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InterCHARM MILANO builds synergies across beauty salon, hair, nails, perfumery and cosmetics sectors.
February 6, 2012
By: Jamie Matusow
Editor-in-Chief
The 2012 edition of InterCharm Milano, the international beauty exhibition scheduled from October 6 to 8 in fieramilanocity, will feature a series of ‘events within the event’ dedicated to varied sectors and designed to develop an overview of the beauty industry with a total look that integrates products, skills, techniques and creativity. Technical and training sessions, plus shows and presentations, will outline market trends. Key among these is HairWorld 2012, organized by OMC, World Organization Coiffure. The show will include the Beauty Congress full of carefully-selected content to enhance the professional development of beauty and wellness operators, the Milano Hair Show, with presentations from key market players; the Nail Art and Nail Design Championships; Charm Makeup featuring international make-up artists; Meet the Buyer and many new events.
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